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"It's a lot of shit I done been through/But all that I can do is continue." - Wax, "Continue"
Continue... is more than just a name for the latest album from L.A.-based emcee Wax. It's a declaration.
Coming off a career-defining year, his album "Continue" released thru his independent label Scrublife on January 15, 2013 to instant success as it debuted at No. 16 on the Billboard Hip Hop Chart, 150 on the Top 200, No. 3 on their Heatseekers chart, and No.23 on the Independent chart. The first single "Rosana" is certified Gold in Germany, Austria, and Switzerland and continues to gain momentum in the US.
After five years fronting and playing guitar for touring act MacGregor from 2000 to 2005, Wax and his twin brother, Herbal T, started posting videos to You Tube. Utilizing Wax's humor, penchant for infectious hooks and skill at writing, rapping, producing and arranging, the videos made him a rising star on the site.
Since then, he has amassed over 65 Million views and 350,000 subscribers on the site. The success on You Tube has earned him a solid reputation and a devoted fan base. "I feel like I've developed a friendship with my fans," he says of his loyal followers who tune in regularly to hear his weekly podcast, where he opens up about himself on all subjects.
That fan base has supported him on the road as well. Last year, his Spring "Dreamin Tour" and Winter "Wintervention" tour went out to much success, with sell outs in Los Angeles, New York, Boston, and San Francisco. He also hit the European Festival circuit, playing Rock Am Ring and Rock IM Park Germany and Donauinsel Fest in Vienna, Austria, the biggest open air festival in Europe.
"I think people appreciate I let them in," he says of why his admirers are so devoted.
There's no question a great part of Wax's internet appeal is his ability to infuse humor into everything he does. But this is no novelty act. A gifted musician who started playing guitar at age ten, he found the right people to bring out his musicality on Continue... Among those lending their talents to the album are EOM, Nobody Famous, Davy Nathan, King David and Greg Wells (Adele, Katy Perry, Ozzy Osbourne, Aerosmith).
There are a lot of lessons that went into Continue... As someone who's wanted to make music since he saw MTV at the age of three, he's looking at this as something he'll be doing all his life.
"I don't want to be somebody who just does one big thing and that's it," he says. "Longevity is important because I love what I do. And I will express myself honestly for as long as people will listen." With Continue... Wax proves unquestionably he has the skills to be around for a very long time.